Modere Shuts Down After Over Two Decades, Leaving Millions of Loyal Customers Stunned

After more than 20 years of building a name in the health and beauty space, Modere has officially shut its doors — a move that’s left longtime customers and independent brand partners blindsided.

The Utah-based company, known for its clean-label supplements, weight management products, and personal care line, delivered the news in a quiet yet final statement posted on its website earlier this week. For many, it wasn’t just another business calling it quits — it was the end of a wellness brand that had become part of their daily routine.

What Led to Modere’s Sudden Shutdown?

While Modere hasn’t publicly provided a detailed explanation for the abrupt closure, industry insiders point to growing challenges in the direct sales space. Between tightening regulations, shifting consumer habits, and increasing competition from influencer-driven brands and e-commerce giants, Modere’s unique social retail model may have struggled to keep pace.

Over the years, Modere leaned heavily into a business model where customers could also become promoters, earning commissions by referring others. For a time, that model worked, giving Modere an edge over traditional MLMs by blending social media with product marketing. But as algorithms changed and consumers became wary of affiliate-style pitches, the growth curve started to flatten.

Millions Left Wondering: What Happens Now?

For Modere’s dedicated customer base, the shutdown feels like a personal blow. Social media platforms like Facebook and Instagram have been flooded with emotional posts from people who’ve relied on the brand’s collagen supplements, household products, and skincare staples for years.

“I’ve been using their liquid BioCell collagen for over a decade,” one customer wrote on Facebook. “I have no idea what I’m going to switch to now — nothing compares.”

Thousands of Modere reps — many of whom built entire lifestyles around promoting and selling the brand — are now left scrambling to replace income streams and, in some cases, personal identity tied to the company.

Reactions From Inside the Industry

Modere’s departure signals more than just the end of a brand. It’s a wake-up call for the health and beauty industry.

Some experts see the closure as a sign that the direct sales model needs reinvention if it’s going to survive in the digital age. With Gen Z and millennials showing more interest in personalized e-commerce and content-driven product discovery, traditional business models are under pressure to evolve.

“People don’t want to feel sold to anymore,” said Amanda Cole, a digital marketing strategist who’s worked with wellness brands. “They want stories, community, and authenticity — and if a brand can’t deliver that, they’ll look elsewhere.”

What Comes Next for Former Modere Customers?

If you’re one of the millions impacted by the shutdown, here’s what you should know:

• Product Subscriptions: Existing auto-shipments have been canceled, and no further orders will be processed.
• Customer Support: A temporary support channel will remain open for refund and warranty inquiries until June 30, 2025.
• Brand Reps: Distributors and affiliates are advised to check their emails for official communications regarding final commissions and account closures.

A Legacy That Won’t Be Forgotten

Regardless of how things ended, Modere made its mark. It offered a clean alternative to conventional beauty and wellness products long before “clean beauty” became a buzzword. For many, it introduced a lifestyle built around healthier choices — and in some cases, meaningful financial independence.

Its departure leaves a gap — one that competitors will no doubt rush to fill — but also a reminder of how fast things can change in today’s volatile retail space.

Final Thoughts

In a world where health trends evolve by the minute and consumer loyalty is hard-won, Modere’s sudden exit serves as both a cautionary tale and a bittersweet farewell. Whether you were a lifelong customer or just discovered their products recently, one thing’s clear: the ripple effects of this shutdown will be felt for a long time to come.

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